Worldwide Dawah

Upwork Client

Client requested a news article on their Islamic clothing range – Worldwide Dawah

October 2017

A 22-year-old entrepreneur is using clothing to tackle a social issue, and help people around the globe.

Ali Yazici launched Worldwide Dawah, based in Holland. He elaborates on its Islamic core, touching upon why Muslims believe it’s important to help the Ummah, the Islamic community, and Sadaqah, known as charity, one of the five pillars of Islam. “It’s my attempt at helping fellow Muslims while spreading a message of peace, love and brotherhood through clothing and accessories. It is extremely close to my heart because of the intentions behind this initiative and the noble causes it supports. The hadith states that the entire Ummah is like a single body. Naturally, it pains me to see Muslim brothers and sisters suffering in different parts of the world.”

In Islamic theology, daw’ah is the act of inviting others to understand the teachings of Islam as expressed in the Qur’an and the sunnah of the Prophet Muhammad (peace be upon Him). Yazici says “The best form of daw’ah is behaviour. We have to be exemplary as people draw conclusions on Islam by our actions. Muslims are not taught to be dishonest to non-Muslims.”

Ali admits that he’s faced discrimination, especially at college and during internships, and he’s not alone. A 2016 survey involved 10,500 Muslims in 15 countries including the Netherlands, Spain, Sweden, France, Germany and the UK. It was carried out by the EU’s fundamental rights agency revealed that 2 in 5 European Muslims have felt discrimination, within job and house hunting, as well as access to public services such as education and healthcare. Nearly 30% of respondents said they had been insulted, with 2% facing physical assault in the last year.

The Dutch born Turk explains how he hopes the brand will help to tackle Islamophobia. He reveals, “On top of the atrocities faced by our brothers and sisters, the media leaves no stone unturned to vilify a religion as peaceful as Islam. Unique clothes and accessories instantly draw attention. We try to incorporate catchy phrases that are witty but meaningful and make people curious. My team keep up to date with the latest trends and viral news in the Islamic world and try to address current issues. We want people to ponder, ask questions, and have friendly conversations with real Muslims wearing our brand, instead of relying on false media accusations.”

Ali has big plans for the future of his business. “In five years, I see Worldwide Dawah supporting more than just a few causes and organisations that help Muslims in need across the globe. I’ll be working towards establishing a brand name that people can trust. I’d like to see the items from Worldwide Dawah become popular amongst the Muslim youth, bringing tem together, and being the reason for friendly, fruitful conversations with non-Muslims everywhere.”



Taylor’s Maids Advert

Upwork Client

Client requested a 30 second script for a domestic and commercial cleaning service, their target audience was wealthy British families (

September 2017


The place in which you dwell, whether your home, or workspace should be nothing but a complete oasis of serenity. Unfortunately, this isn’t always the case.

This is where Taylor’s Maids come in. Our services help to bring the balance back into your life, relieving stress and worry, with a professional, reliable cleaning service catered to your individual needs.

We provide Live in Housekeeping, general cleaning, pet sitting and walking, as well as commercial and end of tenancy cleaning.

This means you can enjoy your time in your personal oasis, with the people that matter the most.

Taylor’s Maids… tailor made, for you.


(Scene starts in a luxury living room setting, with actress 1’s eyes closed, sat on a sofa, breathing in deeply, an establishing shot of the scene, and then a close up of her face as she breathes)

Music to indicate chaos

(She opens her eyes slowly and sees the mess in her living room, and walks around her house, spotting more and more mess, her eyes widen in panic!)

Doorbell rings

(Actress 1 runs downstairs to the door, opens it, and one of Taylor’s Maids is there, smiling, there’s a shot-reverse-shot here, so it goes back to Actress 1 1 visibly relaxing, smiling and ushering her in)

Actress 1 sits down with a cup of tea, while the Taylor Maid whizzes around the house in record time, taking care of all the mess, and pet walking – this is a time lapse shot)

  • A list of all services appears on the screen – in time with the voiceover

(The last scene is the Actress on the sofa with her pet and family, all hugging and watching the TV, she kisses her daughter’s head gently, and hugs her son, while her husband puts his arms around her (the camera is the TV, so they’re all looking at the camera)

Ends with the Taylor’s Maid logo


Spirit Journeys Worldwide – Experience, Memories, and Nurturing Self-growth

Originally published on Spirit Journeys Worldwide’s website

Spirit Journeys Worldwide is all about experience, memories, and nurturing self-growth. We genuinely care about our customers, and ensuring that your travels leave you with everlasting memories and nostalgia, whilst providing rejuvenation and a new outlook when you’re back to the hustle and bustle of life is our aim…

October 2017


Spectrum Magazine PDF

PDF of Spectrum Magazine which I was the Editor-in-Chief for.

Editor-in-Chief role, involved with the concept (targeting 16-24 year olds from ethnic, sexual and religious minorities in London), artwork, cover imagery, commissioning stories, as well as writing articles that explores BAME issues.

February 2016