White City on Hair and Identity

Originally published on White Noise

May 2018

To round off our Growth theme, we decided to focus on that one thing that we all have in common.

It’s never just hair. It can signal how your day is going, the weather, your heritage and even your personality.

With 40,000 hairdressing, barbering and beauty businesses in the UK , it’s a pretty big deal. So we headed out to White City Place to find out what coiffed your cheveux.

“I don’t know who I’d be without this kind of hair actually.”
“I’ve started to recede a little bit now, I feel like I’m losing a little bit of me.”
“I feel like it’s important to have some kind of cultural symbolism especially as I work in a very white area.”

White City is a melting pot of diversity, so I expected nothing less than hair being seen as an emblem of identity celebration. What struck me about the comments was the strong sense of pride that people felt towards their barnet.

 [video]

Share:

Leave a Reply

Your email address will not be published. Required fields are marked *